As social media continues to grow as a communications medium, so too does its impact in healthcare. According to a recent report, patients increasingly are turning to social media sites such as Facebook and Twitter both to find and share medical information. What’s more, of 1,060 surveyed consumers, 45% said that information obtained via social media could impact their decision to get a second opinion.
As more and more Americans look to social media for medical information, it’s important for the industry to understand how to use these new communication tools. Still not convinced? Here are some reasons to join the social media conversation.
- Create A Presence: Establishing a online presence is essential as the internet continues to become the public’s go-to place for information.
- Build Relationships: Social media allows patients to connect in a less structured environment. Posting a medical questions on a blog or tweeting comments on Twitter is more agreeable, and more anonymous, for those not comfortable speaking frankly face-to-face.
- Provide Trusted Content: Patients have access to a multitude of irrelevant and inaccurate information. Through social media, medical professionals can effectively provide patients with trusted and valid content from a named source.
- Become Approachable: Interacting with patients on a personal, informal level makes providers more approachable, opens the lines of communication and ultimately improves care.
- Engage: Every medical professional is capable, and should, express ideas on healthcare practices, procedures and other medical issues through social media.
Ready to get started? Click here for strategies and tips.