Apple’s New Venture Into The Mobile Healthcare Market

In September, Apple is expected to release its iPhone 6 and iOS 8. With the unveiling of the new phone, Apple is also expected to release details about its signature healthcare software called HealthKit. HealthKit is being touted as an opportunity for entrepreneurs to take advantage of sensors in the iPhone 6 and the company’s anticipated “iWatch” (likely to be unveiled in the fall, as well). Apple is hoping that HealthKit will help it grab ahold of the $9 billion-plus mobile health care market. In particular, Apple is hoping to sync its apps with providers’ electronic health records, telling health systems that HealthKit will soon be able to integrate its data with MyChart, Epic’s personal health record portal that is used by millions. This new partnership could completely transform mobile health strategy by seamlessly integrating data. However, experts warn that these partnerships could open Apple up to healthcare’s complex regulatory environment-specifically, Apple will need to abide by strict HIPAA rules.

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