Under a proposed rule issued by HHS, consumers who signed up for coverage through the state and federal exchanges will be automatically re-enrolled in coverage for 2015. HHS hopes the proposal will reduce the likelihood that there will be a large drop-off among the 8 million individuals who signed up for insurance in 2014. According to research, most individuals will not take action on their own initiative and thus would likely let policies lapse. However, this decision may be a potential problem to those plans that struggled to gain customers in 2014 or are planning on competing in the exchanges in 2015 for the first time.
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