Now, you might be thinking, how exactly can social media help homecare? Traditionally, most people involved in the industry have relied on word of mouth or more recently, a simple website to create buzz about their agencies. But, the times, they are a-changin and relying on old tactics is no longer a viable option. The homecare industry needs to adapt to these new forms of marketing because at the end of the day, social media can significantly benefit your marketing endeavors. And, it’s extremely affordable!
As of now, there are nearly one billion Facebook users, 500 million Twitter users, 225 million LinkedIn users, 100 million Yelp users, and 359 million Google+ users. Clearly, social media is here to stay and will only continue to grow. For the purposes of homecare, we recommend sticking to Facebook, Twitter, and LinkedIn.
In social media, the most important thing is to regularly devote time to it. For some agencies, this may mean every day and for others, it may mean every couple days. It all depends on how much information you need to put out and how active your followers are. And honestly, it doesn’t matter to us, we want to help you reach a wider audience whether you need us to update you social media outlets daily, weekly, or monthly. The most important thing is to continually engage followers so that they keep their attention on your agency and we can assure you that we will do exactly that.
So what’s there to post about? We’ll use Facebook and Twitter to post about your exceptional staff and to post inspirational stories and pictures (with permission, of course) of your clients and staff. Perhaps when a potential client is looking into your agency, these tidbits will differentiate your agency from your competitors. People want to feel connected and these social media platforms will allow them to be a part of your online conversation. We could even post industry news so that your clients and their families know specifically what they should be paying attention to in the world of homecare, especially when it comes to new laws and policies. For LinkedIn, we recommend home care executives to build a profile and participate in LinkedIn groups, thus building yourself as a homecare expert which will in turn add value to your agency.
The most important thing to remember about social media, especially for those who work in the medical field is to exercise caution when posting information and never to disclose any personal identifiable information. We know exactly how to avoid any pitfalls when it comes to disclosing information so you will never have to worry about that.
If you would like help setting up and managing social media for your agency or if you would like help setting up a website, please contact HMS today at (203) 294-6659. We want to take you to the next level.