Hospitals Turn To Social Media To Build Patient Relationships

Hospitals are turning to Facebook and Twitter, along with other social media engines; in order to improve their level of patient care. By doing this, they are creating “virtual advisory councils” made up of both patients and parents, creating an inside look into the hospital system. These efforts are part of a larger movement, introduced by the ACA to engage patients in their health and enhance the quality of care given by providers. By linking together with the growing social media culture, today’s technology allows hospitals to get feedback on a daily basis, stepping away from traditional means. These fresh ways of customer satisfaction may have an exceptional impact on the quality of patient care.

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